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Jack has appeared on TV many times on "Money Matters", where the audiences are really interested in how companies develop their businesses and brands. If you would like to see more of Jack on TV, press the play button on the screen to the left.
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"Having consulted and contributed to the growth of some of America`s biggest brands, Jack Sims, author of Growing Small Businesses Into Big Brands, knows what he`s talking about and relates it succinctly and interestingly to businesses and consumers alike. He`s in the top five of guest who have an open invitation to be on my program again." Bob Lawrence, Jack was incredibly engaging and vibrant, and his knowledge about the ins and outs of advertising evoked a great response from our audience. He really understands how to "plug" his product without making our program sound like an infomercial, and his accent is dreamy too! GREAT phones. Chuck Short |
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This article is actually an interview between one of my clients Network IP and myself which was used as a promotional piece to get incremental sign ups for the event that I addressed in Las Vegas for their Leadership Conference. The net result was they managed to get a full house!
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As the time draws near to the Holiday Season we all start thinking about spending time with our families and loved ones, just as we should. But in all honesty there are millions of people around the globe who will not be able to enjoy the festivities, food, drink and gifts the way that we take for granted right here in the United States. So in the spirit of the Holidays I would like to take this opportunity to wish you, our families as well as all of those people who are not as fortunate as we, the very best of holiday seasons and peace in our time. |
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Recently I was trying to think of a way that companies can remember the most important components of a branding program for their companies. And I was thinking that everyone knows the 5 senses that most of us have:- |
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Singly the most important component of any company is the people that are hired to work there! Successful companies understand this and they seem to get the best people don`t they. Well this does not happen by chance, it`s planned! This is one of the areas that you can control and we just don`t spend enough time thinking about the people that we need to help us grow and make our companies into Brand Leaders do we? |
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Branding is not only a hot topic, but the most misunderstood of all of the business disciplines. In most company`s it is also the biggest financial asset that they have, and so many times we talk about sales, production, accounting, but how often do we talk about our Brand as an asset. |
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We describe the business we are in with affection and pride and we usually talk about the product or service that we deliver to the ultimate user. But what we should be talking about is how our customers feel about what we deliver to them with our products. You see it`s about one of the marketing basics; do you sell features or benefits? You should be in the business of selling the benefits that your products deliver to the target audience! |
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My career has spanned over 3 decades and in that time I have worked many different jobs. I started as a "Tea Boy" on one of the leading newspapers in England. I have worked as a lookout for those guys that you see selling "stuff" out of suitcases on the street. I have been an apprentice in the printing industry which lead to my becoming a print salesman and then into the embryonic and emerging "Promotional Marketing" arena in the UK. |
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We all are individually branded, for instance I am like most of us, are "Honey" brand when I am at home, "Dad, send Money" brand to my kids and hopefully "Author and speaker on branding" to the rest of the world. And the same applies to our businesses, it really doesn`t matter how small or large we are we are still a brand to the customers that have bought and used our products goods or services. |
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This is a series of articles that I wrote for the New England Meetings & Conferences publication and is based on the 10 Leadership traits that I have experienced in founding, growing, buying and selling businesses, together with working with some of the biggest brands on the planet. |
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Make sure every person in your organization understands that part of your brand`s mission is to be a customer-focused company. |
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Branding is not only a hot topic, but the most misunderstood of all of the business disciplines. In most company`s it is also the biggest financial asset that they have, and so many times we talk about sales, production, accounting, but how often do we talk about our Brand as an asset. |
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Branding is not only a hot topic, but the most misunderstood of all of the business disciplines. In most company`s it is also the biggest financial asset that they have, and so many times we talk about sales, production, accounting, but how often do we talk about our Brand as an asset. |